I think that everyone can divide all advertising products and services into useless ones and useful ones. It is like looking through an information desk when you pay attention to those messages that interest you. Take me for example.

I do not like jewelry. It does not mean I do not have it at all, I have a couple of inexpensive rings as gifts from my parents. I just think, people pay too much attention to this stuff. I believe it is the result of mass advertising. Every day when I am watching TV, listening to the radio or reading the paper I notice many ads about getting an expensive ring, chain, necklace or ear-rings. From my point of view these kinds of advertising contaminate people’s minds. In this case you are encouraged to buy things you do not really need. They make you believe you need such products in order to succeed or be happy. 

From the other side, I think that advertisements of the new detergents with up-to-date formulas to help you maintain your cloth in perfect conditions, the new cars with some extra futures that make your traveling more comfortable and sports goods that make your life healthier may help you to improve your life. 

Recently my husband and I saw an ad on the Internet about a very interesting and inexpensive vocation to Japan for a week. Is not it awesome? We like traveling. So now we are planning to find out more about it and, may be, make reservations. I belief that without advertisements we would be unaware about plenty of opportunities that may make your life happier, easier and less stressful.

My point is that every person has his own scale of values. So if he is vegetarian he will consider an ad about meat products useless for him.

Every country has its own culture and traditions. There is no doubt that an advertising campaign conducted in Russia will not have the same affect here in the United States.   Let us take for example advertisement of food and restaurants.  

A huge amount of fast food stands suggest their services for breakfast, lunch, dinner and supper here in Houston. The competition is very strong. Every week you get in your mail-box an envelope with different types of discounts in exchange for visiting them or ordering pizza. Watching TV you are also from time to time invited to visit a restaurant in order to taste some delicious food.  It is not because it is easy to make money cooking but because the demand for such service is high. First of all, people like to go out sometimes to have dinner with friends. Second of all, it is often impossible to drive home for lunch. It can be time consuming. 

As for Russia, it is a great tradition to have dinner at home with the family and go to the restaurant for big holidays. Additionally fast food is not popular in Russia. So you will see advertisements of yogurts, coffee, dairy products and juice instead of  restaurants and fast food stands.

In conclusion I would like to add that in order to succeed in advertising campaign especially on the international market company must know traditions, language and history of the country.

People learn and develop throughout their entire lives. I think that in our modern world it is very essential to be familiar with computer technology. So, if I had a chance to give a child a gift it would be a computer. I think that computers play an essential role in our lives and they bring many benefits to our society. Moreover, children can learn by use of computers. In the following paragraphs I will give my reasons to support my answer.

First of all, by use of computers children can play many games, which help to improve children’s ability to think logically, think about their next step, etc. Moreover, playing games develop many important qualities such as attention, patience, persistent, etc. Second of all, computers help children to learn more about anything by use of Internet. They can find new friends even from another country. Children will improve their communication skills, gain more knowledge and experience. Also, children have a great opportunity to learn more about other countries, their history, traditions and customs. Finally, computer skills can help a child to find his or her first job. A child can find an ad in the Internet about a job offer or he or she can make a resume and place it in the Internet. Personally, I think it is a great experience and big step forward towards a future career.

In addition to those practical benefits, computer technology helps children to do their homework faster. They can type their data into the computer, easily check the grammar, correct mistakes and then print it out. Moreover, there are plenty different kinds of educational programs that can help children learn how to read, write, draw and even how to behave and speak a foreign language. 

To sum up, I believe that children should learn how to use computer because this knowledge will help them in the future to be more self-confident and enterprising. Furthermore, computers can greatly improve and simplify their lives if children know how to use them.

People learn and develop throughout their entire lives. I think that in our modern world it is very essential to be familiar with computer technology. So, if I had a chance to give a child a gift it would be a computer. I think that computers play an essential role in our lives and they bring many benefits to our society. Moreover, children can learn by use of computers. In the following paragraphs I will give my reasons to support my answer.

First of all, by use of computers children can play many games, which help to improve children’s ability to think logically, think about their next step, etc. Moreover, playing games develop many important qualities such as attention, patience, persistent, etc. Second of all, computers help children to learn more about anything by use of Internet. They can find new friends even from another country. Children will improve their communication skills, gain more knowledge and experience. Also, children have a great opportunity to learn more about other countries, their history, traditions and customs. Finally, computer skills can help a child to find his or her first job. A child can find an ad in the Internet about a job offer or he or she can make a resume and place it in the Internet. Personally, I think it is a great experience and big step forward towards a future career.

In addition to those practical benefits, computer technology helps children to do their homework faster. They can type their data into the computer, easily check the grammar, correct mistakes and then print it out. Moreover, there are plenty different kinds of educational programs that can help children learn how to read, write, draw and even how to behave and speak a foreign language. 

To sum up, I believe that children should learn how to use computer because this knowledge will help them in the future to be more self-confident and enterprising. Furthermore, computers can greatly improve and simplify their lives if children know how to use them.

If I was asked where I would I prefer to live in a traditional house or in a modern apartment building, I think, I would hesitate to answer. This question, from my point of view, is a controversial one. In the following paragraphs I will analyze both these options and present my view.

From the one side, living in a modern apartment building brings many benefits. First of all, it is cheaper then living in  a traditional house and paying different kinds of fees I am not familiar with. For instance, my friend, who recently bought a new house for his family, said me that it is much easier to live in an apartment and I tend to believe him when I see his bills. So, living in an apartment will definitely help me to save some money. Second of all, since I live alone I do not need a big house with many rooms. I just need a bedroom and a living room where I can take my guests and have my work place. Another important benefit of living in an apartment is that I will not have to buy much cumbersome furniture in order to furnish all rooms. 

However, living in a modern apartment building can have a few disadvantages too. Firstly, it can be noisy and, secondly, I will not have any privacy outside my apartment, for example, in a pool or gym.

From the other side, living in a  traditional house have some advantages too. For example, I can have my own pool, gym and a garden where I can relax and be alone. However, living in a house is usually more expensive and requires more time to maintain a house. For instance, I will most likely have to hire someone to mow my lawn and clean my pool not to mention all household tasks inside the house.

In conclusion, I think at this moment I would prefer to live in an apartment. It can help me save some money and allows me to spend more time studying because I will not have to do many household tasks.

Man, through the ages, has undergone many changes from the time when he depicted a herd of mammoths on the walls of his cave to these days when he can create beautiful pictures and even make coffee by use of computer technologies without leaving his favorite chair. The 20th century made huge steps in developing computer technologies and reached many goals that made our life much easier. What should we expect in the 21st century?

First of all, I think that the pace of our life will speed up: we will move faster from one place to another, from one continent to another using high speed jet airplanes. Second of all, I believe that we will be able to do many things that take much time now without leaving our house. Computers will be everywhere including out clothes. Many people will have chips and mini computers inserted in their heads to hold huge amount of information and have a quick access to it.

But what will be the most amazing thing in the 21st century is the flights to the outer space and Mars that will be available to all people. Scientists say that Mars has many things similar to the Earth’s. Moreover, they say that with the help of modern technology people can artificially create conditions that will allow people to live there on the constant basis.

To sum up, I am sure that many amazing changes will be brought by the 21st century. Furthermore, I think that with the help of the contemporary technologies people can do many things that were even difficult to imagine a century ago. So, nowadays it is rather difficult and even impossible to imagine all changes that will happen in the next decades.

If I would have the opportunity to study a subject I do not know yet I would choose to study the outer space. I have a Bachelor degree in Management and I like to have the possibilities to work in this field. However, I was always interested in the space exploration. 

I think, it is a very interesting and challenging job to work on a space ship, gathering different kinds of information, probes and specimens. Many people think that these kinds of experiments are a waste of money and time. Nevertheless, I believe that humankind is making steps forward by domesticating space. We need to know what is beyond our solar system. We need to know what is beyond our universe. 

Another important aspect of studding the space is that scientists are always about to make new discoveries there and they do them. I think it is a great feeling to give people new knowledge, opportunities and experience. Scientists often find  and study new constellations, they launch satellites and monitor them from land.

When I was a child I collected stamps and cards with a space subject and I dreamed that someday I would be able to make a flight into an outer space. However, my plans changed but my dream has not vanished. I believe that in a few years people will be able to visit the space just like they go to a museum now.

To sum up, I think  that studding a space would give me self-realization, more opportunities to grow and more goals to achieve.

The issue whether to attend a live performance or enjoy watching the same event on TV is a controversial one. However, in my opinion an intermediate position can be taken. I base my suggestion on the following points. But before I begin I think I need to clarify what kind of live performances I like.  I mostly attend concerts and prefer to see sport events on TV. 

First of all, watching an event on TV can bring many advantages. One can relax and settle in his favorite chair, eating a cake or having a drink. One does not have to spend time driving to the place where an event takes place. Also, he does not spend money on a ticket. Moreover, sometimes sitting in front of a TV set one is likely to see more interesting parts of a show more clearly with the help of an operator. Second of all, the weather is no longer of that importance. He does not care that it is rainy or chilly outside. 

From the other side, attending a live performance has many advantages too. Firstly, people can enjoy the songs as they are in a real time. Personally, I like to attend a live performance because they give much positive energy and many beautiful moments. Frankly, watching a show at home does not give me that. One can enjoy loud music, the closeness of his favorite stars and shout the songs he likes. 

In summary, I prefer to attend live performances in the case of a concert and show. However, in contrast, I prefer to watch sport events on television at home.

Some people think that fiction books have no use at all. They claim that people should read about real events that took place, real people, and established facts. I have to totally disagree with this statement. From my everyday experience and observation I can stand that fiction, miracles and fairy tails are required in our life. For several reasons, which I will mention below, I believe that fiction books play an essential role in our life.

First of all, it is kind of difficult to imagine a six year old child reading about politics or history with the real facts that are not always pleasant. I think that children need miracles and Santa Claus because the real world is too complicated for them. They are too innocent and inexperienced to know the real facts and understand what is a real life about. In addition, I am sure that making a child read only non-fiction books can result in shock. In addition to these benefits, 

Second of all, following this statement about refusing from reading books about fiction events we also should refuse from festivals, parades, and celebration such holidays as Halloween because most of the characters there are fictional. Moreover, comic books will disappear as well as animated films and fiction movies. The disadvantage of non-fiction lies in the facts that nothing happens to excite the mind and spirit. From the other side, fiction provides a great slope for a mind to think creatively.

In conclusion, I think that people need miracles. We can not be satisfied with only naked truth. Human kind must believe in something and this believe helps people break limits and make new inventions.

People are learning and practicing through their entire life. I believe that life experience and practice are the basic reasons of the humankind’s evolution. However, in my opinion, knowledge gained from books plays a very important role in the modern life.

The most obviously important advantage of books is that they hold all knowledge gained by previous generations. People write books about their discoveries and inventions, which are gained through practice and experience. This knowledge is accumulated in books that are passed from generation to generation. So, basically, people get all knowledge about the previous achievements from books, analyze it and than, according to their experience and new data, write new books. In this case, books are the holders of humankind’s experience. 

For example, at old times people thought that the Earth was flat. It was concluded from observations and studdying.  However, the next generations, using the experience of their ancestors, proved that the Earth was round.

Personally, I think that books are very important because they are able to give people the basic and fundamental knowledge. Books store history, the important events and discoveries. Without them it is difficult and sometimes impossible to move forward, make new discoveries and inventions.

To summarize, I think a person should take basic knowledge from books because it will help him to make his own inventions, conclusions and discoveries. Only using both books and one’s experience one can move forward.

I think that borrowing money from a friend has some negative aspects and can harm or damage the friendship in some cases.  For example, a person borrowed some money from his or her friend and did not return it. However, I believe that borrowing money from a friend and returning it on time can not harm friendship. Moreover, it even can strengthen the relationships between them. For several reasons, which I will mention bellow, I think borrowing money from a friend and returning it do not damage the friendship.

I think that borrowing money from a person who is close to one is normal. Imagine that someone needs help and no doubt that his or her friends will offer it. For example, when my friend asks me to baby-sit her child while she is taking her classes I agree because I know that she desperately needs my help in order to finish her degree and save some money. Furthermore, I am sure that she will be there for me if I need help. The same thing is with the money, sometimes we borrow money from each other but we always return it to each other. I think it is very important to return money borrowed from a friend. I am glad that I can lend her some money when she needs it because I am sure that she will return it as soon as possible.

In addition, I believe that when friends lend and borrow money from each other it means that they trust each other. However, I cannot disagree with the fact that money often can cause the end of the friendship. For example, a person, who borrowed money from his or her friend and did not return it, will try to avoid any contacts with the second person. At the same time, a person who lent the money to his or her friend and did not get it back will have more likely an unpleasant feeling about the situation too. As a result friends will fall apart.

In conclusion, I think that borrowing money and returning it will help to keep friends together.

Many people have to work under somebody’s supervision. In most cases an employee does not choose his or her boss, unless a supervisor is elected. In the following paragraphs I will list the most important qualities of my “ideal boss”.

First of all, he must be impartial. I believe that it is very important to make a technical decision, think about somebody’s promotion, etc. impartially. For instance, my friend is a supervisor on a dairy mill. It is his family’s business so a lot of his relatives work there. But he never promotes someone because he or she is his family. I think it is a good quality for a boss.

Second of all, my “ideal boss” must be honest, patient and attentive. He should pay attention to people’s feelings, encourage them by increasing their salary, listen to their suggestions about improving  labor conditions and productivity. For instance, if he does not satisfied with the result he should understand the origin of the problem and explain people how to fix it. In addition, he must know how to solve conflicts that can arise between employees.

Another important quality of a boss is the ability to choose the right decisions and to learn on somebody’s mistakes. 

Finally, I think a good boss must value his or her employees because the profit directly depends on the people who work there. 

In conclusion, I think a good boss should be able to make his people enjoy the work they are doing and  encourage their diligence.

I think it is a great idea to build a new university in my community. However, I think it is a controversial question whether the building of a new university will bring only benefits to our community. In this essay I will analyze advantages and disadvantages of this issue and present my view in favor of establishing a new university in my community.

From the one side, establishing a new university in my community brings many benefits. First of all, a new construction means more job opportunities. I think it would be good for my community because many people have to spend much time driving to their work day in and day out because they could not find a job in our neighborhood. Second of all, a new university is a good chance to meet new people and I like this opportunity. Many students will live in our community. Finally, if a new university is built in my community there is a big chance that I will be willing to enroll in it. I think it is great because it is not far from my place and I do not have to move to another part of the city. Another important aspect of this is that people from my community will have a chance to use new libraries and facilities of a new university. For example some people can take courses and classes there.

From the other side, building a new university can bring some disadvantages. A new construction means noise, traffic jams and different kinds of pollution. In addition to these disadvantages, many young people in our community can cause more noise especially in the evenings.

To sum up, I think that I would support the decision of the government of establishing a new university in my community despite a few disadvantages that could follow this construction. I believe that a new university will increase a chance of many young people to get a higher education, gain more knowledge and experience, which will help them to succeed in today’s world.

I am from Saint-Petersburg, Russia. I believe that building a large factory near my community has advantages as well as disadvantages. In the following paragraphs I will list basic benefits and losses that will be brought by a new factory.

For several reasons, I think that a new factory will not be a good addition to my neighborhood. First of all, factories often bring pollution. They are prone to contaminating the local air and water. Second of all, factories make noise. Another important aspect of building a new factory near by is that it will make the local traffic heavy. As a result of this, the amount of traffic congestions will increase, as well as contamination of the air. So, all these obviously will not make one’s life happier and healthier in my community.

From the other side, I believe that a new factory will bring some advantages to my community. First of all, it will bring new job opportunities. Many specialists will be required to work there. Second of all, I think many local community facilities will have to be renovated to obtain reliable supply of water and electricity. So, some old pipes may be changed. Another important benefit of this is that the local roads in order to manage the increasing traffic will be rebuilt and widened.

However, I do not think that listed above benefits are worth all these troubles including water contamination and the constant pollution of air. From my point of view all factories must be built far from the people communities because they can be really harmful for people’s health.  

I do not agree with the statement that businesses should do anything they can to make a profit. I state my opinion on the following points.

First of all, every company must have its moral code. It means that a company should treat its clients properly and respect their rights. Of cause a company may lose a part of its profit but security of its clients must be on the first place. Otherwise, clients will switch to another company and never be back. For instance, a few years ago “Jonson&Jonson” produced a new type of painkillers. Unfortunately, this product was not tested properly. As a result of this many people died and received injures. The president of the company made a crucial decision to call back all painkillers from all distributors and pay to all injured customers for their treatment. It cost a lot of money for the company but it saved its image and clients. It was a very difficult decision, but the president of the company understood that it would cost him even more in the future because he would not be able to return clients’ respect. Loosing customers means for a company loosing its profit.

Second of all, in order to succeed in the modern world companies have to compete with each other. Many companies lose  their profit decreasing prices on their products. They do not aspire for extra profit but for clients’ satisfaction. Companies do it because they want their products sold and their customers satisfied. They offer discounts, free delivery, free service, free Internet access, good return service, etc. All these are done to make their old customers happy and attract new clients.

To sum up, I think a company, which the only goal is profit will not succeed nowadays. Otherwise, companies that respect their clients and want to see them satisfied will make a fortune.

Some people like to live in the same house, have the same job and habits all their lives. However, others aspire to changes and new experience. Personally, for the several reasons, which I will explain bellow, I prefer the first approach to life. 

First of all, changes in one’s life bring many benefits. One tries new things, gains new knowledge and experience. I think it is great because without changes life becomes boring. I always try to make changes in my life. Moreover, when I feel that my life is boring I do not feel well about it. I feel like I spent those days for nothing. I did not do anything exiting, I learnt nothing interesting and I just waisted my time. 

Second of all, people need changes. Furthermore, we need obstacles to overcome and reach our goals. I believe that changes make us stronger, more persistent, more self-confident, and more patient. Also, I feel that all people who succeeded in life like changes and new experience because it is impossible to be the best at some field without perfecting the present knowledge and gain new experience. People catch every opportunity to learn more and change their life for the best.

From the other side, people who like their lives to stay the same are very permanent. They have the same job all their life, the same habits, the same week-ends and even the same years in years out. I think it is boring. What will they tell their children about their lives? What kind of contribution will they make for the society? I think such people are just afraid of changes. 

I think curiosity and aspiration to the new experience are two of the main reasons of human evolution. People always wanted to break limits and gain more knowledge and experience. So, people who enjoy change are the engine of human development.